You're flying blind on ROAS
Apple Search Ads shows installs, not revenue. A keyword with cheap installs can still lose you money — and you'd never know from the ASA dashboard alone.
Apple Search Ads automation for indie developers
Stop burning ad budget
on keywords that don't pay
Most of your Apple Search Ads spend goes to keywords that never convert — you just can't tell which ones. Bulk-test keywords in parallel, score each on real subscription revenue, and let automatic stop-loss pause the losers before they drain your budget.
Free forever · 5 active keywords · campaigns deploy paused · no credit card
Why most Apple Search Ads budgets leak
You don't have an agency watching
your Apple Search Ads spend. We do that.
Losing keywords bleed silently
A handful of bad keywords quietly eat your daily budget while you're not watching. By the time you notice, the money's already gone.
Keyword testing is painfully manual
Finding winning Apple Search Ads keywords means launching campaigns one by one, babysitting spreadsheets, and pausing the duds by hand. Most indie developers just skip it.
Test more keywords. Lose less money.
The whole Apple Search Ads optimization loop in one tool: launch keyword bets, score them on revenue, and automatically cut the ones that bleed.
Automatic stop-loss for Apple Search Ads
Every live keyword is monitored. The moment one burns budget without converting, you get a one-click pause — so a bad keyword costs you a few dollars, not your whole month's ad spend.
Bulk keyword campaign creation
Turn a keyword list into dozens of isolated exact-match campaigns in one click. Each keyword gets its own campaign so you can measure performance individually — no more guessing which keyword drove the install.
True ROAS from RevenueCat revenue data
We join Apple Search Ads spend with RevenueCat subscription revenue, so every keyword is judged on the money it actually makes — true ROAS, not vanity install counts.
Smart bid & budget suggestions
A rule engine analyzes each keyword's spend, installs, IPM, and revenue, then recommends a clear action — pause, resume, raise or lower the bid. You approve; we apply it to Apple Search Ads instantly.
Automated bid management with Orchestrator
Ready to go hands-off? Attach a strategy (Probe, Anchor, or Burst) to a campaign and let the Orchestrator manage bids and budgets around the clock, on your rules.
Full audit trail for every change
An append-only history records every bid and budget change — who made it, when, and why. Whether it was you, a suggestion, or the Orchestrator. Full accountability, no surprises.
Your credentials, your control
Nothing runs without your approval
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Encrypted vault storage
API keys are stored server-side in Supabase Vault. Never fetchable from the browser, never stored in plain text.
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Campaigns deploy paused
Every campaign we create starts paused. Nothing spends a dollar until you explicitly approve and resume it.
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Read-only by default
We only write to Apple Search Ads when you approve an action. No automated changes without your click.
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Disconnect any time
One click wipes your credentials instantly. Your campaign data stays for your records, but we lose all API access.
From keyword list to a self-optimizing
Apple Search Ads portfolio in three steps
No engineering required. If you can access your Apple Search Ads account, you can be running keyword tests today.
1
Connect Apple Search Ads in 60 seconds
Invite us to your Apple Search Ads account — we handle authentication. Or paste your own API credentials for instant activation. No terminal or engineering required.
2
Bulk-create keyword test campaigns
Paste a keyword list, preview the exact-match campaigns, and launch them all at once. Start with 5 free keyword slots, run up to 500 on Pro.
3
Keep winners, automatically pause losers
Stop-loss flags any keyword draining budget without revenue. Approve the pause, free the slot, and cycle in your next keyword bet. The portfolio cleans itself.
See it in action
Real keywords. Real revenue. Real decisions.
Here's what a Wily App keyword report looks like for a calorie tracking app testing 19 keywords.
| Keyword | Spend | Installs | CPA | Revenue | ROAS | Action |
|---|---|---|---|---|---|---|
| scan calories | $16.80 | 38 | $4.42 | $29.40 | 1.75x | Raise Bid |
| food calorie scanner | $28.70 | 52 | $5.52 | $41.20 | 1.44x | Scale Budget |
| calorie counter | $42.30 | 67 | $6.31 | $48.50 | 1.15x | Raise Bid |
| food calculator | $23.40 | 19 | $12.32 | $8.40 | 0.36x | Cut Bid |
| apple calorie counter | $27.80 | 12 | $23.17 | $3.40 | 0.12x | Pause |
| cali | $34.50 | 4 | $86.25 | $0 | 0x | Killed |
See the full demo with 19 keywords
No sign-up required. See exactly what you'll get.
You pay for parallel keyword tests, not for ad spend
Your plan is how many Apple Search Ads keywords you can test at once. Pause a loser and the slot frees up instantly — so the price rewards finding winners faster, and never taxes the money you put into Apple. Start with 5 active keywords free, forever.
Compare plansFrequently asked questions
- What is Apple Search Ads keyword testing?
- Keyword testing means running each keyword as its own isolated campaign to measure individual performance. Instead of grouping keywords where strong ones mask weak ones, Wily App creates 1-campaign / 1-keyword exact-match campaigns so you see exactly which keywords drive revenue.
- How does Wily App measure real ROAS?
- We connect Apple Search Ads spend data with RevenueCat subscription revenue. This gives you true return on ad spend per keyword — not just install counts, but actual money earned from each keyword's users.
- What does stop-loss do?
- Stop-loss automatically monitors every running keyword. When a keyword spends budget without generating revenue, it flags it for a one-click pause. This prevents bad keywords from draining your daily budget — a common problem with Apple Search Ads.
- How many keywords can I test for free?
- The free plan lets you test 5 keywords at once, forever, with no credit card required. When you pause a loser, the slot frees up instantly so you can test a new keyword. Upgrade to Solo (100 keywords) or Pro (500 keywords) when you need more.
- Do I need to give you my Apple Search Ads password?
- No. You invite our service account to your Apple Search Ads account as an API Account Manager — the same way you'd invite a team member. You can revoke access at any time from your Apple Search Ads settings.
- What is the Orchestrator?
- The Orchestrator is an automated bid and budget management system available on the Pro plan. You attach a strategy (Probe for low-competition keywords, Anchor for game-theory optimal bidding, or Burst for aggressive auctions) and it manages bids and budgets 24/7 based on your rules.
- How is Wily App different from other Apple Search Ads tools?
- Most ASA tools focus on reporting dashboards. Wily App is built around the testing loop: bulk-create isolated keyword campaigns, measure revenue (not just installs), and automatically stop the losers. It's purpose-built for indie developers and small studios who don't have an agency managing their spend.
Ready to stop wasting your Apple Search Ads budget?
Connect your accounts, launch your first batch of keyword tests, and let stop-loss handle the losers. Free to start — no credit card needed.
Start free — 5 keywords, no card